Hiring remote employees opens up your talent pool. It allows you to attract top-tier talent from different regions. You’ll also get a more diverse team, bringing fresh ideas and different perspectives.
Moreover, remote work is more cost-efficient, as you save on office space and overhead expenses. Offering remote positions also gives your company flexibility, which results in a more agile and innovative workforce.
When you're hiring for a remote position, a well-crafted job description is key to attracting the right talent. The way you present the role should highlight the specifics of remote work. It should also set clear expectations and give potential candidates a strong sense of your company’s values and culture.
Why effective job postings are important
A well-crafted job description doesn’t just attract candidates; it attracts the right candidates. When your job description is clear, concise, and specific, it sets proper expectations. It also gives potential applicants an accurate understanding of the role. This helps you avoid the hassle of going through unqualified applications, saving you time.
Effective job descriptions also enhance your company’s reputation. They show that you’re organized and value transparency.
Here's a guide to writing an effective job description that will help you stand out to qualified remote job seekers.
1. Start with an accurate job title
Your job title is often the first thing a candidate will see, and it should be clear and to the point. Stick to conventional, searchable titles like “Content Writer” or “Social Media Manager.” Try to pinpoint position to the most common title, and avoid inventing new roles, as you might miss the right candidates.
Also, try to avoid creative or unclear terms. Skip terms like "rockstar" or "ninja," as these will seem unprofessional and hurt your chances of appearing in search results. A simple, specific job title will make sure the right candidates find your listing.
2. Make it concise but comprehensive
A strong job description doesn’t need to be long to be effective. Instead, focus on providing essential information. Try to be comprehensive about key responsibilities, qualifications, salary range, and benefits.
Also, be clear about the skills and experience you're looking for. This helps attract qualified candidates and ensures that unqualified applicants are filtered out.
3. Use gender-neutral language
It's important to create a job description that feels welcoming to all candidates. Using gender-neutral terms ensures that your posting appeals to a broader audience.
For example, instead of using gendered titles like “salesman” or “saleswoman,” opt for terms like “salesperson.” This small change can help you attract a more diverse group of applicants.
4. Include important keywords
Incorporating common keywords, like “remote,” “work from home,” or “virtual,” helps clarify that the role is not location-bound. These keywords also improve your job listing’s visibility in search results.
Make sure you use the terms naturally in your description. Clearly define if the job is fully remote or if there are location-specific restrictions.
5. Specify equipment requirements
Some remote positions come with specific technical needs. Make sure your job description mentions any necessary equipment or software that the candidate will need.
You may require a fast internet connection, a particular type of computer, or certain software programs. Noting it in the job description prevents misunderstandings later.
6. Highlight perks and benefits
Remote workers are often drawn to the perks and flexibility that remote jobs can offer. Make sure to highlight what makes your company stand out.
It could be flexible hours, wellness programs, or professional development opportunities. These benefits can be a deciding factor for top talent, so don’t hesitate to emphasize them in your job description.
7. Include screening questions
Adding a few targeted screening questions can help you streamline the hiring process. It will also help you understand which candidates are serious about the role.
These questions can focus on specific skills, remote work experience, or even their familiarity with certain tools. It can also act as a quick way to assess whether candidates understand the role and your company’s expectations.
Common mistakes to avoid when writing remote job posts
Even small errors in your job post can lead to a flood of unqualified applications or, worse, no applicants at all. Avoid these common mistakes to ensure your job post attracts the right talent. Avoiding these will also reflect on your company’s professionalism.
1. Inappropriate job titles
Your job title needs to be clear and relevant to the position. Avoid combining multiple roles into one title (e.g., “Cashier and Web Developer”) or using terms that don’t explain the role. Stick to industry-standard job titles that job seekers will be searching for.
Incomplete job postings can lead to frustration for applicants. Be sure to include key details like salary range, benefits, job requirements, and responsibilities. If your job posting lacks essential information, you risk missing out on great candidates.
3. Overly complicated application process
Screening questions are useful. But, asking applicants to jump through too many hoops can drive away qualified candidates. Keep your application process and its description smooth and efficient. Don’t overwhelm candidates with unnecessary steps before they apply. The goal is to gather relevant information without making the process feel burdensome.
How to make your remote hiring a success
Hiring remotely comes with its own set of challenges, but the right approach can make the process smooth and effective. Follow these tips to ensure you find and onboard the best remote talent while keeping the process efficient for both you and the candidates.
Not all job boards are created equal, especially regarding remote work. If you’re targeting a specific location or type of worker, make sure you’re using platforms where your ideal candidates are most likely to be. For example, if you're looking for remote workers from a specific country, avoid posting on general global job boards that may not reach them.
2. Simplify the hiring and interviewing process
The hiring process can make or break a candidate’s experience with your company. Ensure that the steps, from initial application to final interview, are efficient. Provide clear instructions. Try to schedule interviews at convenient times and use technology for accessible communication.
3. Offer flexibility, but set clear expectations
Remote work offers flexibility, but it’s important to establish boundaries and expectations. Be upfront about work hours, deadlines, and communication standards. Candidates are more likely to succeed when they know exactly what’s expected of them, leading to a smoother working relationship.
A good job description is the key to the hiring process
Writing an effective job description for a remote role takes some extra thought, but it’s worth the effort. By being clear, concise, and inclusive, you’ll increase your chances of attracting top talent that fits your company culture and needs. Remember, the goal is to create a description that connects with the right candidates and sets them up for success from the start.
FAQ:
How do you write a remote job description?
Start with a clear and concise job title. Include essential details like key responsibilities, qualifications, and remote work requirements. Be sure to highlight any perks, such as flexibility, and use keywords like "remote" or "work from home" to make the role easily searchable.
What is a fully remote job description?
A fully remote job description details a position that allows the employee to work from anywhere, without reporting to a physical office. It should specify remote work expectations, communication requirements, and any tools or technology the candidate will need to perform the role successfully.
What is a remote IT job description?
A remote IT job description outlines the responsibilities and qualifications for IT roles. It should list the technical skills required, such as proficiency in certain software or systems, along with any specific tools or equipment needed for remote work.
