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Jordan

Cultural Considerations in Business

Discover how cultural norms impact business and employment in Jordan

Communication styles in the workplace

Understanding communication styles in Jordan's workplaces is crucial for navigating professional interactions. Here's a breakdown of key aspects:

A Nuanced Approach to Directness

Jordanians tend to be more indirect communicators. Direct criticism can be seen as disrespectful, especially towards superiors. Feedback is often couched in suggestions or veiled language. A study by Al-Saggaf highlights the importance of collectivism and in-group harmony in Jordanian culture. This cultural emphasis translates to a communication style that prioritizes maintaining relationships and avoiding confrontation. Direct criticism can be perceived as a threat to social harmony, leading Jordanians to favor indirect communication to preserve "face" - both their own and that of the recipient.

However, directness can increase with familiarity and urgency. In fast-paced situations, Jordanians may resort to clearer communication.

Respectful Hierarchy and Formality

Jordanian workplaces have a strong hierarchical structure. Communication reflects this, with a formal tone used especially when addressing superiors. Employees use titles (e.g., Mr., Dr.) and respectful greetings. This formality extends to written communication. Emails and reports often follow a rigid structure.

The Unspoken Language of Non-Verbal Cues

Non-verbal cues play a significant role in Jordanian communication. Building rapport and trust is essential, and body language reflects this focus. Maintaining eye contact, nodding, and a welcoming posture convey attentiveness and respect. However, direct eye contact, especially for extended periods, can be perceived as aggressive. Understanding these subtleties is key to successful interaction.

Cultural Considerations in Communication

  • Relationship Building: Jordanians prioritize building relationships before diving into business. Spending time getting to know colleagues fosters trust and strengthens communication.
  • Context Matters: The meaning behind words can be heavily influenced by context. Jordanians may rely on non-verbal cues and unspoken understandings.

Negotiation practices

In Jordan, understanding negotiation practices is crucial for successful business ventures. Here's a breakdown of key approaches, strategies, and cultural norms that influence negotiations:

Approaches to Negotiation

  • Relationship-Oriented: Jordanians prioritize building trust and rapport before diving into specifics. Negotiations are seen as an opportunity to cultivate a long-term partnership, not just secure a one-time deal.

  • Indirect Communication: Jordanians often use indirect communication, avoiding direct confrontation or negativity. This can involve subtle cues or seemingly vague statements.

  • Haggling Expected: Negotiation is considered a normal part of the business process. Expect prices and terms to be flexible, and be prepared to counter-offer.

Negotiation Strategies

  • Preparation is Key: Research the Jordanian market, understand your counterpart's background, and have a clear idea of your desired outcome before entering negotiations.

  • Patience and Persistence: Negotiations can be lengthy, involving multiple rounds. Demonstrate patience and persistence, but avoid being overly aggressive.

  • Focus on Benefits: Highlight the mutual benefits of the deal, emphasizing how it can contribute to your Jordanian partner's success.

  • Leave Room for Concessions: Be prepared to make concessions, but avoid giving away too much too quickly. Negotiations are often a back-and-forth process.

  • Non-Verbal Communication: Pay attention to non-verbal cues like body language and facial expressions. A seemingly positive response may not always indicate a firm agreement.

Cultural Norms

  • Respectful Communication: Maintain a respectful and courteous tone throughout the negotiation process.

  • Building Trust: Invest time in building trust and rapport with your Jordanian counterpart. This could involve social interaction over coffee or tea before getting down to business.

  • Personal Relationships: Personal relationships are valued in Jordanian business culture. Building a strong connection with your counterpart can enhance your negotiation success.

  • Decision-Making Process: Decisions may not be made immediately, and negotiations may involve multiple stakeholders. Be prepared for a longer timeframe to reach a final agreement.

Understanding hierarchical structures

Jordanian businesses often operate with a well-defined hierarchical structure. Understanding how this structure functions is crucial for effective communication and collaboration.

Characteristics of Hierarchical Structures

Hierarchical structures in Jordanian businesses have distinct characteristics. Authority resides with senior management, and decisions flow downwards through the organizational pyramid. Each level within the hierarchy has specific roles and responsibilities, promoting clarity and accountability. However, information dissemination can be limited, with crucial details often residing with upper management.

Impact on Business Functions

The hierarchical structure impacts various business functions. Decisions can be slow due to the need for approval from multiple levels of hierarchy. This can be advantageous for well-considered choices but may hinder adaptability. Teams may function in silos due to limited information sharing and a focus on individual accountability within defined roles. Collaboration across departments may require additional effort. Authoritarian leadership styles are more prevalent, with leaders expected to be decisive and knowledgeable. However, a shift towards more participative leadership styles is emerging, particularly among younger generations.

Cultural & Management Theory Insights

Hofstede's cultural dimensions framework highlights Jordan's high power distance, indicating a cultural acceptance of hierarchical structures. Employees are comfortable with a clear chain of command. Jordan also scores high on uncertainty avoidance, suggesting a preference for clear rules and structures within organizations. Hierarchical structures provide a sense of stability and predictability.

Agency theory suggests that hierarchical structures can help mitigate agency problems by ensuring clear lines of authority and monitoring employee behavior. However, Transaction Cost Economics highlights potential inefficiencies in overly rigid hierarchies due to slow decision-making and limited information flow.

Holidays and observances affecting business operations

Jordan is a country with a rich cultural and religious heritage, which is reflected in its diverse holidays and observances. These holidays have a significant impact on business operations, and understanding their cultural significance and legal implications is crucial.

Statutory Holidays

  • Eid al-Fitr & Eid al-Adha: These Islamic holidays mark the end of Ramadan and Hajj pilgrimage respectively. They are the most significant holidays in Jordan, with businesses typically closing for 3-4 days. Labor Law No. 8 of 1996 guarantees these holidays with full pay for private sector employees.

  • Independence Day (May 25th): This day celebrates Jordan's independence from British rule. Government offices and some public institutions close, while private businesses may operate with reduced hours.

  • Labor Day (May 1st): This day recognizes the contributions of workers. Most businesses operate as usual, though some may offer shortened hours.

  • Arab League Day (March 22nd): This day commemorates the founding of the Arab League. Government offices close, with private businesses potentially following suit.

Regional Observances

  • Islamic New Year (Muharram): This marks the first month of the Islamic calendar. While not a public holiday, some businesses may have adjusted hours or closures based on religious observances.

  • Prophet's Birthday (Milad un-Nabi): This day celebrates the birth of Prophet Muhammad. Businesses may have reduced hours or closures, particularly those owned by Muslims.

  • Christmas (December 25th): While Jordan has a significant Christian population, Christmas is not a national holiday. However, some businesses catering to tourists or with Christian ownership may close or have modified schedules.

Cultural Considerations

  • Friday Prayers: Friday is the holy day for Muslims. Many businesses close for a few hours in the afternoon to allow employees to attend Friday prayers.

  • Ramadan: The holy month of Ramadan is a time for fasting and prayer. While not a legal requirement, businesses may operate with reduced hours or demonstrate sensitivity towards employees observing Ramadan.

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